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Wednesday 15 July 2015

FAO Schwarz (New York)

Excited FAO Soldier Greeters.

Location: Manhattan, New York, USA
Address: 767 5th Avenue
Date: Nov 2014
Website:  www.fao.com

  Since 1986 FAO Schwarz has been a must visit destination on 5th Avenue in Manhattan, New York.  Sadly, it will be closing it's doors today (July 15, 2015) and will start to look for a new Manhattan location to call home.  The FAO Schwarz toy company was founded in 1862.  The FAO stands for Frederick August Otto who started the business with his brothers Schwarz.  Toy lovers from all over have flocked to this store where a visit is often just as much fun as the toys you take home.

FAO Schwarz on 5th Avenue.

  We have visited the toy store on numerous New York City vacations.  The store is known for it's high end toys such as near life sized stuffed animals.  Animals like the nine-hundred dollar, 95 inch tall giraffe below.

You can only bring one toy and please don't choose your Giant Giraffe again..
  For simpler tastes, or for those with ceiling and wallet restrictions, you may prefer to choose from one of the more reasonably sized dogs sitting next to the escalator.

How much is that doggie in the window?

The displays in the main entrance area just beside the escalators are always changing with different themes.  Everything from Hello Kitty to Star Wars or Anastasia to Tamagotchi.  It is also in this front area where Tom Hanks played on a giant walking piano in the movie Big.  If you wish to buy one of those, just head up stairs to the second floor.  

FAO Schwarz Main Entrance.
Star Wars inside FAO Schwarz.
Anastasia Escalators.
Robot Elevator and Temple.

  There used to be a clock face that would greet visitors and every so often it would start to sing "Welcome to our World of Toys".  This would bring a smile to the faces of children both young and old.  It was all part of the FAO Schwarz magic.

Welcome to Our World of Toys.
FAO Magic.

  The store is filled with all types of toys.  It has everything from dolls and board games to model cars and video games.  There is a candy section downstairs called FAO Schweetz.  The store also caters to the collector with special edition dolls like the Wizard of Oz dolls below.

Wicked Witch. Dorothy Patience.

Fifth Avenue Apple Store.

   In front of FAO Schwarz you will see the glass walls of the Apple Store where patrons descend into the depths of the earth to get all of their iWants and iNeeds.  Just past that was always an excited soldier greeter, more than happy to pose for numerous photos.  With the store closing on 5th Avenue, let's hope they can find another location soon.  It would be a shame if after over 150 years in business one of the world's greatest toy stores became nothing more than a website.

What Now?  I hope they let us keep the hats.

Map of Our World
FAO Schwarz

Post # 63

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