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Tuesday 10 January 2017

Not Bay Station

Which Way To Bay?

Location: Toronto, Ontario, Canada
Address: 14 Bellair Street.
Date: Jan 2017
Website: deciem.com

  We were walking through Yorkville in Toronto when we came across two signs.  One sign lead down to the TTC's Bay subway station and the other was over a store for The Abnormal Beauty Company.  The Abnormal Beauty Company is a Toronto based cosmetics manufacturer and above their store the sign read "Not Bay".  We wondered if each evening they had a rush of commuters coming into their store and then stopping with confused looks on their faces when they realized this was not a subway entrance.  The sign would be a helpful way to let people know that this was not Bay station before they even entered the store.  The more likely reason for the sign, that appears in a similar font and style to the subway entrance sign, is clever marketing.  We just bet that they are hoping people will see the sign, find it amusing and then post photos of it online or even write a blog post about their store.  It might just work.

Not Bay. Bay.

This location is near Bay subway. Visit other Toronto TTC stations.

Map of Our World
Not Bay Station

Post # 155

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